May 22nd, 2008

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David Peralty Shares His Blog’s Tipping Point

Today David Peralty from xfep.com shares the Tipping Point of His Blog.

For me, the biggest tipping point on my blog wasn’t actually anything I did, but instead what others were doing. During the first few months of my latest endeavor, Xfep.com, I wasn’t linked often, I worked hard to create amazing content, and the growth was nothing but tiny baby steps. I had a few people who were basically my friends and family reading the site, but it wasn’t anything major.

After a while, certain posts started being noticed, and when they were, they were linked to, and for me that was the tipping point. My blog was no longer being promoted just by me and my friends, but instead by people that actually found value in my content. That changed the community, and the power of the site, and because of others extending the reach of my content, it grew it beyond just a one way conversation with a few interactions via a comment form into a vibrant, helpful and fun community.

Without those people taking the time to link to me, to give me kudos on my articles, expand on a thought I had, or write a rebuttal, my blog would not be half as successful as it is today. This is even more apparent to me recently, with the current hardships my wife and I are dealing with. So many people have chimed in wishing us well, and reminding me that they will support me and my site as I sit back, take a small break and contemplate my life and future.

More Blogger Tipping Points

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Written by Darren Rowse on May 22nd, 2008 with no comments.
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Effective Presence Marketing in Social Media

“Presence Marketing” is a term that is being tossed around a lot more these days. Early Adopters (who remember, are useless) have known this for quite a bit now, and increasingly, we’re seeing later adopters catch that wave and jump on.

Presence Marketing is the recognition and exposure that a person or company gets simply by being there. Where is there? It is simply anywhere that people are.

In traditional advertising, it might be product placement in your favorite television show. An example of this is how Agent McGee uses the iPhone throughout NCIS. (It is unclear if this is actual Apple marketing or not - but any publicity is good publicity, in this case). Another example was the use of Cisco VoIP phones or Dell computers at CTU in 24.

In the online sense, it is nearly identical, but manifested differently. By being active on blogs, social networks or any other format that places a high dividend on visibility, companys and brands are engaging in Presence Marketing.

As an individual, you have more ability to be seen and engaged as any major brand anywhere in the world. In fact, due to Twitter, it is demonstrated repeatedly that simply being present and active on Twitter can create more brand recognition and marketing capital for individuals than companies engaging in the same space and not being “as present”.

Earlier in the year, I wrote about my friend Shashi Bellamkonda, who works for Network Solutions. NetSol, while they have a brand of their own and Shashi is providing tremendous credibility to their efforts, have a long way to go to eclipse, say, Chris Brogan, who has so much brand capital that we just call him The Brogan™.

In another day, or another age, this would not be possible because traditional marketing skews toward those who have money, time or historical depth.

With Twitter, or Brightkite, for instance, little to no effort is required to be present and “seen”. An application like Twhirl can sit in the background and alert you only when there is a tweet requiring your attention. This allows for a small footprint on your time and personal bandwidth, yet provides an easy way to spend time engaging throughout the day or evening. You exist, you engage, you benefit - with little to no impact on the rest of your day. Brightkite and Twitter both can be used over text message, so you can be present throughout the day, even when out and about.

My point is this - companies can complain all day long about the investment of time that goes into using some of these tools. However, I just don’t buy it. As an individual, and someone who has developed a significant personal brand of my own, it is all about being present. If people see you - a lot - they are going to be more comfortable with you and comfortable with what you’re selling, doing or engaging in.

It is the lowest of the low hanging fruit in the marketing industry. Do you do it?

Table of contents for Principles of Social Media

  1. So That’s What You Believe…
  2. Social Media Is Only As Valuable as What You Put Into It
  3. Your Blogging Success is Based on Conversions, not Page Views
  4. Blogging and Facilitating Conversation
  5. Effective Presence Marketing in Social Media
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Written by Aaron Brazell on May 22nd, 2008 with no comments.
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Hola from the Business Channel!

Business - including small business - is more global than ever. To complement our existing international business blog, Doing Biz Abroad, the Business Channel is thrilled to announce the launch of b5media’s first ever Spanish blog: Viva El Negocio!

Viva El Negocio is authored by Waleska Alsieux. Waleska will keep the Spanish speaking business community “in the know” with news, commentary and tips in their native tongue. It is a first for the channel - and for the network. We are so excited to have Waleska on board as we pioneer into this new niche at b5media.

Pop on over and check it out… English comments are welcome, too!

Viva El Negocio and Viva b5media!

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Written by Kelly Erb on May 22nd, 2008 with no comments.
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StrongLifts.com 0 - 13,000+ Subscribers in 12 months [INTERVIEW]

StrongliftsToday I want to feature an interview with Mehdi from Strong Lifts - a good example of a blog that is focusing upon a niche topic and growing a readership quickly over the last 12 months.

Tell us about your blog - what’s it about, why and when did you start it, who reads it?

StrongLifts.com is a blog about how to build muscle & lose fat through strength training. Topics include how to go from chubby to muscular, how to go from skinny to muscular, how to get stronger, how to perform exercises correctly, how to avoid injuries, how to improve your posture, how to eat healthier, etc

There are articles about body-weight exercises too, but the blog is mainly about weight lifting. It’s not bodybuilding: it’s not about working out for aesthetic purposes only. It’s about training to get stronger. This increases muscle mass, testosterone levels, cardiovascular fitness, strengthens bones & joints, lowers body fat, increases self-confidence, and much more.

I started StrongLifts.com for 2 reasons:

1) I was doing a job that wasn’t me for 5 years and had been looking for a way out. Summer 2006 someone sent me Steve Pavlina’s post how to make money blogging. I had never heard about blogs before, but this got me interested.

I looked for more info on blogging. Came across John Chow who got serious about blogging around the same time. I followed how his blog got big in a few months. This stuff seemed so easy, I decided to start a blog too.

Through John Chow I found Problogger. I printed the “blogging for beginners” series and studied everything (Darren is not paying me to say this. I don’t read Problogger anymore, but this really happened).

So my 1st reason was to start a blog that makes enough money to leave my day job. I wanted to be self-employed, and set the rules for myself. I knew I liked to teach people things, so blogging would fit. But I needed a topic.

2) I’ve been training for 10 years and often get questions about it. Friends, family, co-workers see how I look. They want the same thing. They’re often surprised I can eat so much without gaining fat by training 3-4x/week for 1 hour.

There’s a strong bias against weight lifting: unsafe, unhealthy, gets you bulky, etc. So you do other things like running, because “you have to exercise”. But you hate running. And that makes it very hard to do it consistently.

Be open minded, forget what you think you know about weight lifting and give it a try. You’ll never go back. Because once you try it, you’ll realize this stuff is so easy, it’s laughable. Whatever your age or gender.

Weight lifting & strength training made me who I am today. I believe everybody would be better off if they did it. That’s why I started StrongLifts.com: to give more people information on how they can easily build muscle & lose fat: like I do.

The guy with whom I started training 10y ago gave me idea to make a website about all of this in February 2007. StrongLifts.com went online May 1st 2007.

The majority of the 200k monthly visitors are males between 20 & 35y old. But there are females, teens and 55y old readers too. I remember getting an email from a 72y old guy who did Squats & Deadlifts and felt great.

Most readers are from the US, but there are readers from all over the world. What they all share is a willingness to change. To change their lifestyle, to live healthier, to be more active. It’s definitely not easy when you have a business, career, family, social life, … But where there’s a will, there’s a way.

Where does most of your traffic come from?

60% from search. I get a lot of traffic from Google. 10% is direct traffic. 13k RSS readers means a lot of readers will click back to the site to check comments, click link inside the articles, etc

The rest comes from social media & referrals. Digg doesn’t work well with my content, although I hit Digg front page once. Stumbleupon does better, I’ve had spikes of 3-4k visitors/day in the past.

I get daily inbound links from forums. Several articles are “flagship content” (I got that one from chrisg). Readers link to these articles to answer questions on relevant forums. This is targeted traffic.

Note that relying on Google for traffic is a bad business model. That’s why I focused on converting traffic to RSS from the start.

You’ve managed to build up your RSS readership to 13,000 in 12 months (it’s now 14,000) - that’s 1000 a month and a good strong rate - how did you do it?

Well it didn’t really went like that. StrongLifts.com went online May 1st 2007. It reached 1k RSS in November 2007. 5k in January 2008. 10k start of May 2008, ending the month at 14k. Check the graph below.

Feedburner-13K

A lot of bloggers only care about generating traffic. Any business is about generating AND converting leads. I decided to convert traffic not to money, but to RSS. So I read & tried everything about how to increase RSS.

Most of the stuff I tried didn’t work for StrongLifts.com. Example: most traffic comes from google/forums. Often these readers don’t know what RSS is, they don’t know what the ticker stands for, neither what a blog is. They don’t know, because I didn’t know before I started a blog.

So these tips “put RSS high on your blog, put a big button, ask them to subscribe”, only works if your traffic consists of readers familiar with RSS (traffic from social media or blogs). I know this, because I tracked everything with google analytics.

But I still wanted to increase StrongLifts.com’s readership. So I thought about other ways for many weeks. Thinking outside the box, checking what other sites, non-blogs, did. Then the solution came pretty easy.

Check back the graph above. RSS started to increased mid-December 2007. That’s when I started to offer a 52 pages free ebook to anyone who subscribes. Since then I’ve optimized the sales letter, link placement, etc (use google analytics). It’s far from perfect, but RSS now increases by 3k/month. Which means I’ll reach 40k RSS by the end of the year. And that’s assuming the traffic doesn’t increase.

How do you make money from your blog? Is it your full time job? If not, is that a goal?

StrongLifts.com isn’t generating a full time income yet. I never, and still don’t, focus my efforts on making money. Building experience, building a reputation and building a readership is more important in the long-term. It’s easier to monetize a blog once you’ve built a foundation.

StrongLifts.com generates money through:

StrongLifts.com is my full time job. I worked 5 years in an IT helpdesk. Quit the job 12 days after the blog went online because:

Even though I lost a good income, I never regretted resigning. Regaining freedom and doing something I like mattered more than a paycheck. I couldn’t do what I to do today if I hadn’t done that job. But it was “time to move on”.

What’s the biggest blogging mistake you’ve made in the last 12 months and what did you learn from it?

Underestimating blogging. Although I got somewhere during the last 12 months, I thought it would be easier. Blogging is harder than it looks: copywriting, marketing, customer service, … You have to learn a lot of things.

I made a lot of other “mistakes”, but don’t really see them as such. Failure is part of the learning process. You have to make mistakes to get somewhere in life. “Failure is life’s best teacher” - Napoleon Hill.

What 3 things have contributed the most to the success you’ve had so far?

Can you give ProBlogger readers 3 practical tips of what to do to grow their readership

What tips do you have for people who want to start a blog?

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Written by Darren Rowse on May 22nd, 2008 with no comments.
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The VGC is going full-speed ahead

Say hello to Metal Gear Solid 4 in June.

The smoke has barely cleared from all the gunfire and burnt rubber that is Grand Theft Auto IV as Metal Gear Solid 4, a potential-blockbuster game, looms over the horizon. Is this Christmas and all the mind-blowing games are coming out? Not at all. If you check your calendar, we haven’t even reached the mid-point of 2008 yet.

Same thing goes for the Video Games Channel. You’ve barely savored the latest that Ironic Gamer, Siliconera, or Play Girlz has to offer, and several newer entries get posted before you had a chance to blink. Even our blog launches behave similarly. One moment you see Gamerlite, our casual game blog, unveiled and next thing you know, Sega Nerds and Handheld Age are introduced.

We’re going full-speed ahead.

The entries I’ve gathered below are the latest that I’ve seen as of this writing, but don’t expect it to look the same a minute from now. Can you imagine what the list would look like if it were shown in real time?

Image of Metal Gear Solid 4: Guns of the Patriots is courtesy of Konami.

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Written by Mike Leaño on May 22nd, 2008 with no comments.
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Trackur - Online Reputation Monitoring Tool

Today I’ve been checking out Andy Beal’s latest venture - Trackur.

Trackur is an online reputation monitoring tool that has been developed for companies and individuals wanting to take a serious look at what is being said about them in the blogosphere. I can also see the possibilities for using this tool for higher end bloggers who want to track what’s being written about them and/or their niche topic.

The best way to get a handle on Trackur and what it does is to signup for the free 14 day trial. The second best way to understand it is to watch Andy Demo Trackur in the following video.

There are of course free tools that you to monitor the blogosphere (including Google’s News Alerts and Technorati’s Watch Lists) but Trackur is a much more integrated package that is sure to appeal to a higher end user. You can see how it compares to Google News Alerts here:

home_facts.jpg

The importance of such tools to bloggers is significant. Not only do they allow you to monitor what is being said about you and your company in the blogosphere - but to be able to set up tools to monitor when keywords in your niche are being mentioned is very important - particularly if you have a blog with a news focus.

Starting at $18 a month and ranging up to $188 a month I suspect that a lot of ProBlogger readers will stick with the free tools - however for those looking for a more feature rich package Trackur will be a real option.

PS: Speaking of Google News Alerts….

Just as I was writing this post an email hit my inbox with one of my News Alerts. I set up one for “Darren Rowse” and here’s what it sent me today (click to enlarge):

Picture 1.jpg

It’s great to get news results and blog results like this each day - however….

1. The first result (highlighted in green) is actually for a post written in May 2007
2. The second result (highlighted in red) is actually for a scraper site that picked up one of my own posts. What I find interesting is that Google News found the scraper site and ranked it and it didn’t find my own site’s version of that post. This is something I see every day in News Alerts - they attempt to cut out the duplicate content but in doing so seem to be promoting scraper versions instead of the original content.
3. Lastly I’m a little confused as to why they sent me an email with 5 search results for my name when their Blog Search Results for my name show 20 or so results in the last 24 hours.

Don’t get me wrong - Google News Alerts rock and are an important part of my own monitoring of keywords that are relevant to me - however they’re not perfect and I know they miss a lot and put up flunky results from time to time - I guess you get what you pay for.

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Written by Darren Rowse on May 22nd, 2008 with no comments.
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b5media Lifestyles Pays Tribute to The Good Old Summertime

sunset kite

In the U.S. we are preparing for the official launch of summertime with our Memorial Day Holiday coming up this next weekend.

To welcome the most beloved season, b5media Lifestyles Channel decided to usher Summertime in with a very special tribute to The Good Old Summertime.

Mary Emma Allen at One Book Two Book reminds you to check our your local library for their summer reading programs which can be great fun for youngsters, parents, and grandparents.

Be gone foul wasp!  Noreen Crone-Findlay at Hankering for Yarn has designed a crocheted fake wasp nest to trick the wasps and yellow jackets into staying away from her home. Let’s hope it works!

Elizabeth at Career and Kids shares tips for those busy potluck and picnic days at work and home.  And on GenBetween she also shares 10 warm weather tips for aging adults.

Kadi Prescott of Supernanny Rules discusses the importance of continued learning during those long summer breaks from school.

Deborah Ng at Simply Thrifty paints a beautiful portrait of life as a kid in the 70’s in Queens with Dining Al Fresco in the Summers of My Youth.

Cyndi Lavin of Jewelry and Beading wants her readers to win a beautiful medallion, just in time for some summertime beading fun.  On Layers Upon Layers you’ll learn some digital effects to give your summertime pictures some zip!  And nothing beats crisp tangy salads for summertime eating.  Busy Family Meals has a special salad dressing giveaway.

Heather at Chocolate Bytes has two recipes that say “summertime” to her first, chocolate zucchini cake and how about whipping up some Homemade Chocolate Ice Cream to top it off?  If you hop over to The Food Bowl, she offers tips on heat stroke prevention for your pets.

Sherry at Inside Motherhood discusses taking her daughter to the market and explaining to her how it’s better to support locally grown farm foods rather than importing food as a bit of an educational field trip.

Christina at Solo Mother share’s a bit of a then and now as she discusses Sunday rituals as a child and those of today with her own child.

Maricar at Keeping the Castle shares a wonderful guest post by Jeff Wilson of the DIY Network where he discusses simple steps to an amazing deck makeover.

Karen at Thrifty Mommy shares two very popular classic posts - 15 Summer Cooking Tips and 10 Thrifty Ways to Deal with Mosquitos

Peggy at Junk Creation shares how to make a Vacation Scrapbook Planter from a Sour Cream Container.

Tracee at BlogFabulous shares a rather memorable experience during potty training.  Any mother of boys will be able to relate to this one.

Katelyn from Stamping Mad has created a mixed media collage to remind herself to take time to enjoy the wonderful summer weather.

Farley at Behind the Vines is preparing for some summertime wine tasting.  The only thing left to do is decide on a destination.

Sandy Mitchell at Robust Cooking shares 9 Quick Vegetable Grilling Tricks and if you hop over to her other blog All Holiday Cafe, she shares 10 Ways to Save Money on Summer Holiday Travel

Susan Gunelius at Play Library shares fond memories of her younger days spending hours in the family pool and flashes forward to today and the fun and affordable pool toys that are available.

Chloe Findlay-Harder at Tangled Thread shares a tutorial on how to make a cooling bandana to help relieve those super hot dog days of summer.

Linette Gerlach at Mother Earth’s Garden shares tips on Creating an Outdoor Space to escape to for relaxation and at She Knows Parties, Linette shares a Party Punch Decorative Ice Ring for a cool refreshing treat on a hot summer day.

Noel Bautista at Unplugged Living enlightens us on solar cooking options as an alternative to traditional grilling methods.

Last, at MomGadget, I take a stroll down memory lane as I list some of my personal favorite dishes and flavors of summertime.  Almost the entire collection is a tribute to my grandmother who, summer after summer, taught me about tradition, gardening and the wonderful flavors Mother Nature provides us during the season.

We hope you’ve enjoyed our tribute to the wonderful season of summer and for our readers living in the U.S., we wish you all a wonderful and safe Memorial Day Holiday.

(image: stock.xchg)

Written by Gayla on May 22nd, 2008 with no comments.
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How You Can Save Countless Hours of Time

This is a guest post by Miles Baker.

Yesterday I noticed someone asking a question on a forum about how to organize all their affiliate login information. It reminded me of years ago, how I used to set up file folders and I would actually print out each page of login information and attempt to keep all my affiliate information in a giant filing cabinet. Of course, that was 10 years ago and much has changed since then, I hardly print out anything anymore. In fact, over the years I’ve been constantly refining my process of getting organized and keeping track of everything, and if you were to see my office you would be astounded how quickly I can find anything I could possibly need within less than a minute or two tops and how quickly I can get things done.

No matter who you are, even for a part-time affiliate there’s so much login information, passwords, bookmarks, todo-lists, receipts, emails, and other things to keep track of it can be completely overwhelming. Therefore, I thought I would share some of my best productivity tricks, tools, and methods with you that will help you get organized, keep everything in order, and save you countless hours and headaches!

First, you must have Roboform, if you aren’t using Roboform get it now! It keeps track of all your sites, all your login information, and you can also use it to store your address, credit card, and other information so when you go to buy something you click one button and the entire checkout form is filled out for you. I have over 400 logins in mine, and it definitely beats my old file folders and mountain of paper! I can’t even imagine how much time this one tool has saved me over the years.

Another program I’ve recently feel in love with is called Linkman. It’s a bookmarking tool that resides on your own PC. I used to love and recommend FURL, which did a lot of what Linkman does online, but after they were acquired by another company the site got so sloppy and slow, it’s now more trouble than it’s worth to bookmark something or find what you are looking for with it. So let me give you the rundown on Linkman. I use this tool to build my own Google essentially. I bookmark any site I think I may want to return to in the future, then I give that bookmark a quick set of tags. Let’s say I am going to bookmark SuperAffiliateMindset.com. I would bookmark the site, throw it into a category I’ve created, and then tag it with “amit, mehta, affiliate, marketing, super affiliate, mindset, blog, tips, adwords, ppc, lifetyle”. Now whenever I want to find something I can type in any one of those terms and my bookmarked site comes right up! It’s my own, ever-growing personal database of sites, and whenever I want to find something I click on the little icon in my system tray, type in a couple of words and it’s instantaneously ready for me!

So now that you’ve got your bookmarks in order, and all your passwords and login information, let’s talk about email. This is probably one of the largest, most unorganized messes people have on their PC. I use Thunderbird and by itself it’s a great email client, but it’s the add-ons that give this program possibilities and flexibility beyond any other email client I’ve ever used. Without getting into too much detail and writing 5 other articles, here’s a quick list of the add-ons I use to help productivity and organization…

These add-ons are all fantastic, but don’t forget, no matter what email client you use, you should be sorting emails into folders and using filters to put email into its proper place. Also, turn off any features that notify you of new messages, either sounds or pop-ups, they are only distractions.

So now let’s talk about organizing your business. I personally love to write/type everything down that’s in my head, anything that I want or need to do. I even have a list of future blog posts that I keep so whenever an idea comes to me I write it down, then forget about it until I’m going to write on my blog. I find by getting everything out of my mind and into the computer let’s my mind relax and focus, and I never have to try and remember anything.

I use an AWESOME program for organizing everything I need to do. It’s called Swift ToDo List Pro, and it’s incredible. You can organize different todo lists, I organize mine by site or project. In addition to that, you can add notes to each task, attach files, include links with it, etc. You can organize your lists in a variety of ways, but what I find important is just having everything that needs to be done organized and remembered for me. It’s by far the most productive and time-saving tool I use, and it’s helped me to remember so many things I normally would have forgotten about it.

So there you have it. Use these tools to save time, be more productive, and get organized. I guarantee that using these tools will make your business move faster, and you’ll find yourself getting much more accomplished in less time.

Miles Baker is a 10 year Internet marketing veteran and full-time affiliate marketer. For more information on him visit his website MarketingWithMiles.com

Written by Miles on May 22nd, 2008 with no comments.
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Valleywag is reporting that Robert Scoble is working on FastWork.tv with Revision 3. This will probably be another demonstration of a super long and boring video that takes too long to get to the point and then offers very little takeaway. Maybe Seagate will like it though. Imagine how much more time Scoble could spend on FriendFeed if he wasn’t filming these insanely long videos that require too much time investment.

Just like most Robert Scoble endeavors, the leadup takes forever and then there’s no content. [Source: Valleywag]

Written by Aaron Brazell on May 22nd, 2008 with no comments.
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